2021 Lookbook

Breathe in, breathe out. It’s time to reconnect, to slow down, to take it all in and let it all go. We are drawn to all things slow. We are looking for calm, self-indulgent and mindful experiences and seeking the luxury of silent retreats. And that’s what you’ll see unfold in our beautiful Lookbook. A brand-new collection, look and feel, and a subtle homage to our heritage, seeking to explore the calm, the curated and the creative.

The Lookbook is captured by renowned photographer, Henrik Bülow, and styled by Christine Rudolph. The paper is, naturally, FSC-certified. 

Every year it is a fun, inspiring, fantastic and also slightly crazy experience to shoot and film our new collections. Here are some fun facts for this year´s creative production which was shot over 32 days, by a team of 35 creative people who drank more than 700 liters of coffee. 40 containers filled with beautiful designs, styled at countless indoor and outdoor locations and variations, with 7 amazing models gave us 18.000 stunning photos and 120 hours of film to share with the world and present in our Lookbook.

Take a look behind the facade and see how our new collection and Lookbook came into being. A collection and a universe based on tranquility, where we take our designs out into nature to slow down the pace and create space for you to immerse yourself in an inspiring universe.